Pip&Po
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Simple pricing. We only win when you win.

No subscriptions, no retainers, no upfront fees, no per-introduction charges. Pip is free for homeowners. Professionals pay 4% of the signed fee, only when they actually land the job through Po.

Free
For homeowners
No credit card. Now or ever.
  • ✓
    A 10-minute starting brief on your property. Planning history, sold prices, what’s been built nearby, the firms actually working in your patch.
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    A diagnostic conversation with Pip. Fifteen to twenty minutes. We work out what you’re actually trying to do.
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    Three or four, picked for your project. Pip tracks 180+ London architects and builders — their planning record, their work, the way past clients describe them. When you brief her, she picks the ones that fit what you’re trying to do. Not Pip’s top picks. Not a directory dump.
  • ✓
    Pip books the site visits and gets every firm the same drawings. She coordinates diaries, sends the existing plans, surveys and constraints to each shortlisted firm, and makes sure they’re all quoting the same thing. So the numbers you get back are comparable.
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    Pip reads the quotes with you and helps you choose. Line by line. Where they differ, where one’s padded, where another’s missing scope, what to push back on before you sign — and, when you’re ready, which of the three she’d lean toward and why.
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    A quiet monthly digest, for as long as you want one. Planning activity on your street, sold prices, anything worth knowing about the area.
Not actively planning? Pip will quietly stay in the background and only nudge you when something on the property or in the public record genuinely warrants it. No drip campaigns.
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4%
For professionals · on win
Of signed professional fee. Half the going rate of agencies.
  • ✓
    Free to apply, free to be in the directory. No fee to list. No fee per intro. No fee to receive briefs. No promoted tier to buy.
  • ✓
    Full Refund Guarantee. If the homeowner withdraws within 60 days of contract, the fee is fully refunded.
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    Capped at £25,000 per project. On larger schemes, the cap protects you from a fee that distorts your economics.
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    Pre-existing relationships? No fee. If Po sends you a homeowner already in your pipeline, you flag it and the fee is waived.
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    Contract or design-only work? Architect-fee scheme: 4% of signed RIBA fee. D&B: 1% of total contract value. Builder-only: flat £1,200 on signed job > £100k.
Po phones you when something slips — conversion, response time, repeat-business signals. Operator to operator. Not a dashboard nudge, not a lecture, just a call.
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“Po sent us seven properly-scoped briefs in our first quarter. Three converted. My team has cancelled three other lead-gen subscriptions. The economics work because the briefs work.”
Partner, Architecture practice
SW London · 14 staff · 1 year on Po
38%
Median conversion rate across the directory. The trade-off is fewer, better-briefed intros — not the firehose lead-gen platforms send.

Frequently asked questions.

When do professionals pay?

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When the homeowner signs a contract with you. A single invoice is issued at contract signing, payable within 30 days. Until that contract exists, you pay nothing — not for the introduction, not for the dashboard, not for the directory. No win, no fee.

What’s the refund policy?

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If the homeowner withdraws within 60 days of contract — for any reason, including a change of mind — we refund the full fee. If the project is later abandoned mid-build, we don’t refund, because by then you’ve done the work the homeowner contracted you for.

Do homeowners pay anything?

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No. Not now, not later. Pip is free for homeowners and there is no plan, no tier, no premium upgrade. The model is funded entirely by the professional-side fee paid only on signed work. If a homeowner is ever asked to pay us anything, the brand is broken.

How does this compare to agencies?

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Architectural and design-and-build BD agencies typically charge 8–12% of professional fee, sometimes layered with retainers. Lead-gen platforms charge per-intro or per-month regardless of conversion. Po is 4% of fee, only on win, with no retainer, no per-intro charge, and a capped maximum per project. The trade-off: fewer intros, properly briefed, that actually convert.

Is there a minimum commitment?

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No. There’s no contract length, no notice period, no minimum number of intros you have to take, and no fee to leave. If you decide Po isn’t for your practice three months in, your listing is removed, your data is deleted on request, and any open intros complete on their own terms.

What about contract or design-only work?

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Architects on a fee scheme pay 4% of the signed RIBA fee. Design-and-build firms (where the “fee” is bundled into the build) pay 1% of the total signed contract value. Builder-only or contractor-led jobs use a flat £1,200 on signed work above £100k. Cap of £25,000 applies in every case.

Can I be promoted in the ranking?

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No. Ranking is calibrated on real performance — conversion rate, repeat business, quote-to-final variance, post-completion homeowner feedback. Behaviour moves you up; behaviour moves you down. There is no paid promotion tier. There never will be. If we ever introduce one, the directory stops being worth your trust and ours.

Pip helps homeowners. Po helps the professionals who serve them.

Pip is free for homeowners. Po is 4% for professionals, only when you land the work. Two products. One company. One commitment to telling the truth at every step.

Talk to Pip I’m a professional

Questions about pricing?

If you’ve got a project structure that doesn’t obviously map to any of the lines above — phased works, joint ventures, multi-property programmes — email us and we’ll walk you through how the fee would actually work for you.

Contact us