Po finds residential homeowners with real budgets and concrete projects, briefs them properly, and only sends you the ones who actually fit your practice. No fee to be in the directory, no fee per introduction. You only pay if you win the work.
The directory is curated. Inclusion is reviewed, ranking is calibrated on real performance, and intros only land in your inbox when there’s a properly briefed homeowner who fits. The structure is deliberately less generous on volume and more disciplined on fit than anything you’ve used before.
Portfolio, planning history, references, recent projects, financials. We review against a clear set of criteria — and either let you in or tell you why not. Application is free. Most reviews take a week to ten days.
Each intro arrives with everything you’d normally have to dig out yourself: budget, aesthetic, route, property data, the homeowner’s actual anxiety. Take it or pass within 48 hours. No fee either way.
If the homeowner contracts with you, Po takes 4% of the signed professional fee on a single invoice at contract. Nothing else. No retainer, no per-intro fee, no ranking promotion to buy.
No application fee. No directory fee. No per-introduction fee. No promotion-into-ranking. Po takes a single percentage of the signed professional fee when the homeowner contracts with you. The rest of the platform is free.
This is the structure because it’s the only one that aligns our incentives with yours. If the intro doesn’t convert, we don’t get paid either. So we don’t waste your time with bad-fit intros.
| Intro briefed | £0 · Po brings the homeowner to you, properly scoped. |
| If you pass | £0 · Routed to another practice. No fee. Pass-rate doesn’t penalise. |
| If you take it | £0 · You meet the homeowner. Pitch as you would normally. |
| If they don’t hire you | £0 · Feedback is captured. You see what landed and what didn’t. |
| If they hire you | 4% of signed fee · Single invoice at contract, paid 30 days. |
The bright lines. The things that disqualify Po from sliding into the lead-gen register the supply side has been burned by for fifteen years.
Practices don’t pay to be in the directory. They don’t pay per intro. They don’t pay for visibility. The matching cannot be bought into. Ever.
If there’s no good match for a homeowner, there’s no intro. Better to disappoint a practice with a quiet week than waste their time on a bad-fit job.
Briefings are honest about budget, timeline, decision-making, and anxieties. If a homeowner is shopping not committed, Po says so. You decide whether to engage.
Saying no to a bad-fit intro is good practice. Slow response, ghosting, and poor conduct during the engagement are the negative signals — not declines.
Quote levels, win rates, repeat-business stats — confidential to each practice. Po holds the information. It doesn’t get shared across the directory.
If your behaviour drops you in the ranking, no amount of relationship history or fee history changes that. Demotion is automatic. Promotion is too.
Three principals from the directory, on what a year of Po introductions has felt like compared to the platforms they were on before.
“Three of the seven intros we’ve taken converted to signed projects. My team stopped doom-scrolling Houzz. We’ve cancelled three other lead-gen subscriptions.”
“The brief tells me what the homeowner is afraid of. No platform has ever done that. I walk into the first meeting already addressing what would have lost me the job last year.”
“Po phoned me when my response time dropped — not to lecture, just to ask if anything was going on. It was. First time a platform has treated us like adults.”
If the question that’s on your mind isn’t here, email po@pipandpo.co.uk and you’ll get an answer from me within a working day.
Tell us about your practice. We’ll review against the criteria, come back with a decision in 7–10 working days, and either let you in or tell you why not.
Po is one side of Pip & Po. The other side, Pip, runs the homeowner conversation that makes the brief you receive worth opening. If you’re visiting on someone else’s behalf — this might be more useful.
The homeowner-facing side — no leads sold, no sales calls, a 10-minute starting conversation, and three or four vetted matches at the end of it. Free to use.
You’re already here. Apply to the directory, get briefed homeowners with real budgets in your inbox, and pay only on signed work.